When it comes to board games, the excitement doesn’t start when you unfold the board or draw your first card. Instead, it begins the moment you lay eyes on the packaging. Yes, board game packaging isn’t just about aesthetics. More than that, it serves various essential functions, from securing the game components to drawing potential players in. So, how are board games packaged? Let’s explore more!
Unwrapping the Basics
Alright, let’s start with the basics: What are board games wrapped in?
Board games come wrapped in a combination of materials chosen to provide protection and elevate the game’s overall presentation.
Check out these materials!
Outer Packaging
- The box
The most universal packaging for board games is the cardboard box. This box comes in various shapes and sizes, tailored to the game’s complexity and size.
- Shrink wrap for protection
Many board games are further protected by a layer of shrink wrap. This not only seals the box. Far better, it also shields it from any potential damage during transportation and handling.
Inner Components
- The game board
Game boards are often crafted from thick, folded cardboard or more sturdy materials like neoprene.
- Cards and their homes
Card games have their cards neatly packaged in tuck boxes or snug plastic trays.
- Tokens and pieces
These game components are usually tucked into small plastic bags. Then, they will be carefully arranged on cardboard punch-out sheets, or nestled in molded plastic trays.
- Rulebook and instructions
The all-important rulebook, a printed booklet, typically finds its place inside the box.
What Type of Box Is a Board Game Box?
Now that we’ve unwrapped the basics, what about the box itself? The type of box used for a board game will depend on factors such as the game’s size, complexity, and budget.
Here are some common box types you might encounter!
Standard Rectangular Box
This is the workhorse of board game packaging. Usually made of cardboard. In addition, it takes on a rectangular shape and accommodates games of various sizes and complexities.
Square Box
Some games go for a square box, whether for aesthetic reasons or practicality. Well, this square shape can help a game stand out on store shelves.
Specialty Boxes
For certain board games, especially collector’s editions or deluxe versions, specialty boxes come into play. These boxes are uniquely shaped or made from premium materials to enhance the game’s appeal.
Tin Boxes
Although less common, some board games come packaged in metal tin boxes. The best thing is that these options provide a distinctive look and feel.
Compact Boxes
We can find many card games and small board games in custom playing card boxes. Yes, these boxes make them highly portable and convenient for on-the-go play.
Magnetic Closure Boxes
Premium board games may feature boxes with magnetic closures to add a touch of luxury and ease of use.
What Material Are Board Game Boxes Made Of?
Mostly, board game boxes are made of cardboard due to its balance of durability and cost-effectiveness. However, the quality of cardboard can vary.
Here are some key considerations!
- Thickness
Thicker cardboard offers better durability and protection for the game components.
- Coating
Some boxes are coated with a glossy or matte finish to enhance the visual appeal. Also, the coating will protect the boxes against wear and tear.
- Inserts
Inside the box, you may find inserts made of cardboard or foam to hold components securely in place.
The Art of Presentation
Board game packaging is, in essence, the game’s first impression and an essential part of marketing and attracting players. So, what do you put on board game packaging?
Here’s what you can typically find on board game packaging!
The Game’s Identity
The game’s title takes center stage, boldly displayed on the box cover. It will catch your eye and be easy to read.
Artistic Expression
The artwork on the box cover serves as a visual gateway into the game’s theme and style.
Age Guidelines
Many board games provide age recommendations to help customers choose games that align with their family or group’s composition.
Player Count and Duration
Essential information about the number of players the game accommodates and the estimated duration of play.
The Game’s Maker
The publisher’s logo or name is prominently displayed. Yes, this is to build confidence and brand recognition.
A Glimpse into Gameplay
A brief game description or tagline often offers potential players a quick peek into the game’s concept and appeal.
Honors and Accolades
If a board game has earned awards or garnered positive reviews, this information is proudly showcased on the packaging. This way, the game’s publisher can establish its credibility and draw interest.
Crafting the Perfect Box
Well then, let’s peek behind the scenes and discover how to design board game packaging boxes. To be noted, you can also design the box yourself!
Here’s how!
Define Theme and Audience
The first step is to understand the game’s theme and identify the target audience. The packaging must align with the game’s style, whether it’s imaginative, historical, or futuristic.
Visual Marvel
Investing in captivating artwork is highly essential. It should summarize the game’s essence. For this, you might need a talented illustrator or graphic designer to help you out.
Balancing Practicality
The box must be practical for players. It should be easy to open and close. Most importantly, the interior should offer secure storage for all the components.
Artful Typography and Layout
Pay close attention to typography and layout. Remember to choose fonts and colors that harmonize with the theme while ensuring readability.
Branding with Finesse
Your company’s logo and branding should be noticeable but not overpowering. In simple words, it should convey professionalism and trustworthiness.
Player Feedback
Before finalizing the packaging, you can do some playtests with the target audience. This way, you can gather feedback on its appeal and functionality.
Printing Precision and Quality Assurance
Partner with a reputable printer experienced in board game packaging. Do not forget to do strict quality checks to ensure the printed boxes meet your exacting standards.
Strategy for Exposure
Develop a complete marketing strategy to promote the game through various channels. Plus, you must plan for distribution and strategic retail placement to maximize visibility.
In Summary
Undoubtedly, board game packaging is a fascinating blend of art and functionality. A well-crafted box not only protects the game’s components. Better yet, it also entices potential players to embark on thrilling tabletop adventures. So, the next time you unbox a board game, take a moment to appreciate the thought and creativity that went into the packaging. Well, it’s an integral part of the gaming experience, after all.
